Head designer-in-charge of the inaugural POPULAR Show (a Stationery and IT show) held in Marina Bay Sands Expo - conceptualised and developed theme, key art, event structures, media buy (SMRT and in-mall ads) and other marketing collaterals.
POPULAR Show at MBS
For key art in the entrance arch design, I created Singapore's iconic landscape with elements from the various business sectors of POPULAR: Stationery, IT & Gadgets, CDs and Titbits.
The entrance arch of POPULAR Show
POPULAR Show stage
SMRT in train panel ad
SMRT ad on the platform doors
Goodie Bag design
Flyers and Goodie Bag